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'{{Short description|Ferry and tourism company in Auckland, New Zealand}} {{Use dmy dates|date=August 2020}} {{Infobox company | name = Fullers Group | logo = Fullers360 Group Logo.svg | caption = | type = [[Privately held company|Private]] | genre = | fate = | predecessor = | successor = | foundation = | founder = George Hudson | defunct = | location_city = [[Auckland]] | location_country = [[New Zealand]] | location = | locations = | area_served = [[Auckland]] | key_people = Mike Horne, CEO | industry = [[Ferry]] & tourism company | products = | production = | brands = Fullers360 | services = [[Auckland]] Commuter and Tourist Ferry Services | revenue = | operating_income = | net_income = | aum = | assets = | equity = | owner = [[InMotion Group]] | num_employees = | parent = | divisions = | subsid = | homepage = [http://www.fullers.co.nz/ www.fullers.co.nz] | footnotes = | intl = }} '''Fullers Group Limited''', trading as '''Fullers360''', is a [[ferry]] and tourism company in [[Auckland]], [[New Zealand]].<ref name="NZ_Herald_10472820">{{cite news |url=http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10472820 |title=$2m cat for Birkenhead commuters |author=Dearnaley, Mathew |date=30 October 2007 |work=[[The New Zealand Herald]] |page=A8 |accessdate=30 September 2011 |archive-date=15 March 2014 |archive-url=https://web.archive.org/web/20140315041848/http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10472820 |url-status=live }}</ref> It operates in the [[Hauraki Gulf]] and [[Waitematā Harbour]]. Fullers Group is the latest in a long line of almost continuous harbour and gulf ferry operations based in Auckland since the 1870s. ==History== {{distinguish|Fullers GreatSights Bay of Islands}} George Hudson, and his son, Douglas, conceived an idea for an improved ferry operator to replace the neglected Auckland ferry services during a sailing trip on Waitematā Harbour in 1981. By the end of that year, the Hudson family acquired North Shore Ferries (from Leo Dromgoole), another ferry company in Auckland and renaming it the Devonport Steam Ferry Group (which Gulf Ferries Ltd was a part of) (To celebrate the name of the company founded by Ewen W.Allison nearly 100 years before). However, the difficulties and hardships of rejuvenating a failing fleet became apparent almost immediately, as within six weeks of the takeover, every vessel was out of service, except for the Glen Rosa, a small [[Launch (boat)]]. The transition to a modern operation began in 1987 with the arrival of the Quickcat, Gulf Ferries' first catamaran, creating a faster, more efficient ferry service to [[Waiheke Island]] and other destinations. This was continued with the [[Kea (ferry)|Kea]] (Built by WECO in [[Whangārei]]) being introduced in 1988 to operate the Auckland City to [[Devonport, New Zealand|Devonport]] service. For the tourism services, two new [[catamaran]] ferries from World Heritage Cruises, ''Adventurer'' and ''Wanderer'', were purchased in 2006 and 2007 for NZ$3 million and NZ$2 million respectively. These vessels will also assist on the company's main ferry routes during peak hours.<ref name="NZ_Herald_10472820" /> In 1988, South Pacific Travel Holdings Ltd became shareholders before the publicly listed Fullers Corporation Ltd went into receivership. Recognizing the value of the "Fullers" brand, the company amalgamated its operations and changed its name to Fullers Group Limited. [[NZ Bus|Stagecoach New Zealand]] became the major shareholder of Fullers Group Limited but kept George Hudson as chairman until 2007 where his son, Douglas Hudson became the CEO until 2017 when Mike Horne took over the position. In 2009, [[Brian Souter]] acquired the company as well as another ferry company, 360 Discovery Limited.<ref name="company">{{cite web|title=Our Story: A Little About Us|url=https://www.fullers.co.nz/about/our-story/|website=Fullers + 360 Discovery Cruises|publisher=Fullers Group Ltd.|accessdate=21 October 2017|archive-date=22 October 2017|archive-url=https://web.archive.org/web/20171022032908/https://www.fullers.co.nz/about/our-story/|url-status=live}}</ref> Both are now part of the [[InMotion Group]]. In 2018 Fullers and 360 Discovery decided to merge brands to become a more cohesive and consumer-friendly ferry operator creating Fullers360. == Services == Fullers Group runs ferries from the [[Auckland Ferry Terminal]] in [[Quay Street, Auckland|Quay Street]], [[Auckland CBD|Downtown Auckland]] under the Fullers360 branding. Fullers360 operates to: Auckland suburbs of: * [[Devonport, New Zealand|Devonport]] * [[Beach Haven, New Zealand|Beach Haven]] * [[Half Moon Bay, Auckland|Half Moon Bay]] near the eastern suburb of [[Howick, New Zealand|Howick]] * [[Hobsonville Point]] * [[Gulf Harbour]] [[Hauraki Gulf]] Island destinations of: * [[Waiheke Island]] * [[Rangitoto Island]] Fullers360 previously operated services to: * [[Bayswater, New Zealand|Bayswater]]<ref name="exploreStuff">{{cite news |last1=Williams |first1=Caroline |title=Cancelled Auckland ferry services saved, new operator on board |url=https://stuff.co.nz/auckland/132944128 |access-date=15 September 2023 |work=Stuff |date=15 September 2023}}</ref> * [[Birkenhead, New Zealand|Birkenhead]]<ref name="exploreStuff" /> * [[Northcote, Auckland|Northcote]]<ref name="exploreStuff" /> * [[Motutapu Island]] * [[Rotoroa Island]]<ref name="rnzCoro" /> * [[Coromandel Peninsula]]<ref name="rnzCoro">{{cite news |last1=Owen |first1=Lisa |title=Fullers cans Coromandel ferry, citing weather & staffing issues |url=https://www.rnz.co.nz/national/programmes/checkpoint/audio/2018903270/fullers-cans-coromandel-ferry-citing-weather-and-staffing-issues |access-date=15 September 2023 |work=Checkpoint |agency=Radio New Zealand}}</ref> * [[Great Barrier Island]]<ref name="jetraiderTonga">{{cite news |title='Vomit Comet' sold to Tonga |url=https://www.waihekegulfnews.co.nz/vomit-comet-sold-tonga/ |access-date=2023-07-03 |publisher=Waiheke Gulf News}}</ref> Fullers Group owns and operates the Waiheke Bus Company providing public transportation to [[Waiheke Island]]. Fullers360 also operates tourism packages and tours alongside ferry services at its island destinations. ==Vessels== {{Main|List of Auckland ferries}} {{Auckland ferries/Fullers}} ==Awards, partnership and sponsors== Pest-free Warrant Operator - meeting DOC and Auckland Council's biosecurity standards for visiting islands in the Hauraki Gulf Marine Park. Qualmark Gold Accreditation - best-in-class sustainable tourism business in New Zealand. In 2020, Fullers360 was honored with the Tripadvisor Traveler's Choice award for being among the top 1% of listings on Tripadvisor. In 2009, Fullers Ferries received a [[Cycle Friendly Awards|Cycle Friendly Award]] from [[Cycling Advocates' Network]] for the best cycle-friendly commitment by a business in New Zealand.<ref>{{Cite press release |url=http://www.scoop.co.nz/stories/BU0911/S00702.htm |title=Fullers Wins NZTA Cycle-Friendly Award |publisher=Scoop news |date=23 November 2009 |accessdate=20 December 2017 |archive-date=22 December 2017 |archive-url=https://web.archive.org/web/20171222051129/http://www.scoop.co.nz/stories/BU0911/S00702.htm |url-status=live }}</ref> Fullers360 provides financial support, transportation and resources to greater Auckland’s hottest events, including: * Auckland Heritage Festival events * The Dual, a multi event competition helping support the [[Motutapu Island|Motutapu]] and [[Rangitoto Island|Rangitoto]] islands [[Conservation (ethic)|conservation]] efforts. * Flamingo Pier * Sculpture on the Gulf * Onetangi Beach Races * Waiheke Jazz Festival * Flamingo Pier * Wharf 2 Wharf Race Also partners with the [[Department of Conservation (New Zealand)|Department of Conservation]] (DoC) and island trusts across the Hauraki Gulf to enable tree plantings, wildlife releases on the [[Rotoroa Island]] and help promote the Pest Free Islands Initiative. == See also == * [[Public transport in Auckland]] ==References== {{Reflist}} ==External links== {{commons category}} * [http://www.fullers.co.nz/ Fullers Auckland] (official company website) * [http://fullerswatch.blogspot.com/ Fullerswatch]—Waiheke Island watchdog site on the Fullers transport monopoly to that island [[Category:Companies based in Auckland]] [[Category:Ferry companies of New Zealand]] [[Category:Public transport in Auckland]] [[Category:Waiheke Island]] [[Category:New Zealand companies established in 1981]] [[Category:Transport companies established in 1981]]'